A Global Public Packaging Company
Background:
The client is a 50+ year old New York listed company and a leading global producer of 100% paper based eco friendly packaging, automated paper packaging solutions, manufactures machines, paper products used in protective paper-based packing for shipping goods and merchandise for e-commerce and industry, along with automation solutions. The client marches towards the mission of delivering sustainable packaging solutions that helps in improving supply chain performance, costs , and reduces environmental impact.
Challenges:
Client’s majority of the marketing efforts are geared towards traditional channels (non-digital). With their continued focus on AI, Innovation and Corporate sustainability, they have been eager to explore digital marketing channels to generate awareness for their innovation products and increase conversion rates for other lines of business; including packaging.
Client’s geographic footprint includes targeting customers and prospects in APAC and EMEA markets in addition to North America. To support their content marketing efforts, it was equally important for client to assess their organic SEO maturity across multilingual websites. Additionally, it was important to refine paid search (SEM) and paid social campaigns to optimize the media spend across various channels. Moreover, auditing their current implementation of web analytics and providing recommendations for improvement was critical for the long-term measurement strategies.
Solution:
The Neutrino team conducted a thorough audit and assessment of the Google Analytics (GA) implementation and provided actionable recommendations for Client’s multilingual website. The team also provided a point of view on user consent management and how it needs to be tracked across global regions keeping GDPR, CCPA and other data regulations in mind.
Our SEO team provided monthly keyword rankings and tangible recommendations on top priority keywords, content recommendations with optimized keyword density, backlink audit, linking strategies, among many other suggestions for client’s US and UK sites.
Neutrino’s paid search and paid social teams worked collaboratively with client’s Marketing lead to launch new campaigns focusing on new products for APAC and EMEA markets and increased quality lead generation multifold. Given B2B focus, our team worked on identifying the right audiences to optimize the reach on the LinkedIn channel.
Technology:
Neutrino’s team with expertise in web search and analytics recommended the use of technology such as Google Search Console, Google Analytics 4, Google ads, Google Looker Studio and SEMRush.
Value Delivered:
- Activated lead generation through digital channels: Increased lead generation significantly within initial 3 months of marketing efforts.
- Automated Dashboard creation: Implemented automated marketing dashboards to visualize the output from GA4,GSC, Google Ad Words
- Benchmarking the data: Created a benchmark tracker for all the ongoing campaigns and helped in justifying the return on investment to Client’s leadership team.
About Neutrino Advisory
Neutrino Advisory is a leading Digital Strategy, Advisory, and Marketing Technology company dedicated to helping businesses navigate the digital landscape and achieve lasting success. For more information, visit www.neutrinoadvisory.com or write to us on [email protected]